View into a corridor at FHWS site on Sanderheinrichsleitenweg in Würzburg

Certificate Course Expert for Web Commerce

At a Glance

Type of course: Certificate course

Modules: Online Marketing, Usability/UX & Conversion Optimization, Web Intelligence

Diploma: Academic Certificate with 15 ECTS as Expert for Web Commerce

Admission requirements: University entrance qualification

Exam: One written exam per module

Language of instruction: German

Lecturers: Prof. Dr. Mario Fischer, Prof. Dr. Christina Völkl-Wolf, Prof. Dr. Tobias Aubele, Prof. Dr. Rolf Schillinger

Start: Winter semester 2017/18 (November 2017 to March 2018)

Duration: 6 months, extra-occupational (incl. 12 Fridays and/or Saturdays contact time)

FHWS Location: Würzburg

Faculty: Computer Science and Business Information Systems (FIW)

Costs: €3,300

Target group

We focus on employees responsible for marketing and/or responsible for web-based applications of companies and organisations (industrial and craft-based SMEs as well as large enterprises, consulting firms, public administration, health facilities, and marketing agencies). We also address employees and freelancers who, in an advisory capacity, support their employers and clients, respectively, in matters related to Internet presence, digital marketing and web-based applications.

Typical Careers

  • Online Marketing Managers/Social Media Managers
  • Account Managers Search Engine Marketing/Affiliate Marketing
  • Web Analysts/Managers Data Science
  • Content Marketing Manager/Copywriter
  • Technical Support for Online Shops/Web Developers (Web/Apps)
  • Consultant E-Commerce/IT-Consultant in the field of SEA, SEO, etc.
  • Usability Professional/User Experience Designer/Web Designer
  • Head of Marketing/Chief Executives of SMEs

Admission Requirements

Admission to the certificate course requires a successfully completed degree in one of the following fields of study: computer science, business information systems, economics/business administration, journalism, social sciences, or an equivalent thereof; additionally, at least one year degree-related, qualified employment as main occupation is required for admission.

“Main occupation” means employment comprising at least 50 % of a full-time position.

Your contact for the certificate course Expert for Web Commerce

Campus for Professional Development
Melanie Gabold
Room 10.3.3
Landwehrstraße 46, Schweinfurt
Phone +49 931 3511-6300
E-Mail webcommerce@fhws.de